![]() ![]() Pens, water bottles, and notebooks are timeless, but also have some fun with it and try unique items like coasters, koozies, ice molds, and power banks. 5 – Be creative with your branded swagĪn easy way to advertise your company to consumers is by offering branded giveaways that people will use. Having customer feedback on your profile is an easy way to help potential borrowers learn more about your company, see the successes you’ve had, and feel confident that you are the right lender for them. Home shoppers are actively researching lenders before choosing one. Consumers put a lot of trust in this type of feedback, so reviews are an important way to show prospective borrowers that you’re the best fit for their needs. Once you have successfully secured home financing for your customer, take a moment and ask them to write a review about their experience. Strong customer relationships can bring with them a lifetime of transactions, and having a tool that helps you manage, maintain, and foster those relationships can be a great benefit to your business. This software can help you keep your customers organized, respond to their needs quickly, provide personalized service, and create effective marketing campaigns centered on automation. If you aren’t already, consider adding a customer relationship management (CRM) system to your current workflow. Create a follow-up strategy that includes a mix of phone calls, SMS marketing, and emails that keep the leads engaged and your business top of mind. Reducing the time between points of contact is another huge aspect to successfully improve your lead conversion. In the digital age, customers expect an immediate response, and if they don’t get one, the odds they move on to the next lender on their list is high. Studies show that the odds of qualifying a lead if called in 10 minutes versus 5 minutes decreases by 400%. Once you receive a lead, make sure you’re responding to them in a timely manner. ![]() This can greatly increase your chance of referrals from your customers. A step you can take to make sure you are leaving a positive impression on those you do business with is being sure to follow up with current and past borrowers to show you care. This is no difference in the mortgage industry, as 52% of buyers stated that they first found their lender through a referral, according to Zillow Group Consumer Housing Trends Report 2021. 1 – Follow up with current and former customersīetween online customer reviews and traditional word of mouth, consumers rely heavily on reviews from past customers to decide who to do business with. Here are 20 steps you can take to grow your business right now. There are a variety of small steps that you can take now to improve your current workflow and larger initiatives that you can implement long term as you look to grow your business and bring in additional borrowers. ![]() Growing your mortgage business doesn’t have to require a major brand makeover or complete change in processes. ![]()
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